e-commerce is the type of business model that enables conducting business over the internet. By providing a cheap and efficient distribution chain for products or services, gives to everyone (firm or individual) the opportunity to establish a market presence, or to enhance an existing market position. Not only e-stores are open 24 hours a day, every day, but also your goods are available to everyone, all over the world.
From the consumer’s point of view, e-commerce has its advantages and disadvantages. Some of the advantages are Convenience (e-stores are open 24 hours a day, seven days a week) and Selection (consumer has access to a larger selection of goods online than the one of a physical store). The main disadvantages are the Limited customer service (there is nobody to talk about which product would best meet your needs) and the fact that there is No ability to see and touch a product.
Nowadays, e-commerce is the most promising trade model for a business.